Owner of the Rock Gym, Bellhaven Spa and Anchor Point Cafe. Firefighter. Nonprofit Operator
Amanda is a business owner, coach, firefighter, private security professional, caregiver, speaker, and community builder whose work centers on helping people become stronger for real life. She is the founder of The Rock ecosystem in Statesville, an integrated destination where fitness, recovery, nourishment, preparedness, and community come together.
She transformed a neglected building into a place where people can rebuild. While advocating for her husband as he navigated multiple sclerosis and access to disability support, Amanda took on a rundown, dilapidated property in Statesville and gave it an entirely new purpose. She transformed it into a space where people can work out, recover, relax, refuel, and connect with others.
She created an entire wellness ecosystem around real-life needs. The Rock brings together three businesses: The Rock 24-hour fitness center, Bell Haven Spa, and Anchor Point Café. Guided by the philosophy Train. Recover. Refuel., each business is open to the public and designed to make health and wellness practical, approachable, and accessible.
She makes fitness adaptable to the person in front of her. At The Rock, Amanda develops programs for beginners, women, busy professionals, first responders, athletes, and individuals rebuilding after illness, injury, burnout, or major life changes. Her approach includes mobility, breathwork, recovery, confidence, and sustainable systems that can adjust to the realities of each person’s life.
She recognizes that recovery is an essential part of strength. Through Bell Haven Spa, Amanda provides and develops recovery-focused services including bodywork, infrared sauna, cold plunge, red-light therapy, breathwork, mobility, sound therapy, compression, and nervous-system support. She created a place where people can slow down, care for their bodies, and gain tools for managing physical and emotional stress.
She created a gathering place for the community. Anchor Point Café extends Amanda’s mission through handcrafted coffee, functional beverages, wellness ingredients, thoughtfully prepared food, and a welcoming atmosphere. It gives members, local professionals, and community residents a place to gather, work, connect, and support a locally owned business.
Her work as a firefighter and security professional shapes the way she leads. These roles strengthened Amanda’s commitment to preparedness, personal protection, emergency response, and remaining calm during difficult circumstances. She uses that experience to educate others in personal safety, firearms, emergency readiness, tactical wellness, and first-responder fitness.
Her understanding of strength is deeply personal. As a caregiver to her husband, who lives with multiple sclerosis, Amanda understands the physical, emotional, and logistical realities of building a life around circumstances that cannot always be controlled. That experience influences every program she creates and every person she coaches. She believes people need solutions that work in real homes, real businesses, and real bodies—not systems dependent on perfect circumstances.
She turns knowledge into practical tools. As a speaker, educator, content creator, and program developer, Amanda creates fitness and recovery programs, breathwork resources, personal-protection education, women’s preparedness initiatives, chronic-health conversations, workshops, community events, and digital learning opportunities. Across every project, her goal is to give people information they can use immediately.
She steps into every part of the work. On any given day, Amanda may lead a business meeting, coach a client, provide bodywork, develop a new program, work behind the café counter, plan a community event, repair something inside the facility, or care for her husband. She does not lead from a distance; she works alongside the people around her.
She supports other small businesses whenever she can. Amanda is known for recognizing gaps and finding ways to fill them. That same mindset shapes how she encourages local entrepreneurs, creates opportunities for collaboration, and helps other small businesses gain visibility and succeed.
Amanda does not define success by appearing to have everything perfectly balanced. She defines it by responding to real needs, building something meaningful, and continuing to move forward through changing seasons.
Her philosophy captures the way she lives and leads:
“I solve real problems with real systems. Strength over struggle. Real life over perfection.”
Through The Rock, Bell Haven Spa, Anchor Point Café, her public-safety service, and her personal example, Amanda is building a community where people can become healthier, more capable, better prepared, and increasingly confident in their ability to handle real life. Her resilience, resourcefulness, and commitment to meeting people where they are make her truly deserving of this recognition.